Cool Sh*t - Vol 6
4 August, 2022
#1 - Sahib Singh becomes Burberry Children’s first Sikh model. A great example of a brand championing greater diversity and representation. A good look for Burberry, whilst serving a higher purpose too. Plus this kid looks fresh! My five-year-old daughter is lucky if she can find an outfit with only one hole and two stains…
#2 - Another cool Xbox Adidas sneaker collab, this time exclusive to China. Xbox keeps finding creative ways to engage Chinese consumers as they try to improve their 17% console market share, versus Nintendo’s 42% and PlayStation’s 38%. Going after China’s basketball fans/ sneaker freaks is a smart move, given China has more fans of the NBA than the US.
#3 - BLACKPINK x PUBG Mobile unveil ‘Ready For Love’ music video. This is the partnership that keeps on giving. With 40 million views in the first six days, needless to say this has generated quite the buzz. For a deeper dive on what else the partnership entails, checkout the website.
#4 - FaZe Clan announces partnership with DoorDash as its official on-demand delivery platform for its food brand FaZe Subs. Not a great level of detail on the partnership but it will include a content series on Twitch called ‘DashDays’, where fans will get rewards for viewing, live events and “activations”.
#5 - Saddle up with the coolest looking electric bike I’ve ever seen. Introducing the Cowboy… I’m a single-speed cyclist and have been a bit of a purist in relation to electric bikes. The things I love about this are that without the battery this still looks and rides (apparently) like a regular road bike, it looks beautiful, and the branding is so slick…
#6 - Influencers KSI and Logan Paul net a partnership with Arsenal FC (the greatest club in the world! If you ask me…) for their PRIME drink. Lives sports is struggling to engage with and ‘recruit’ younger audiences, so this makes perfect sense, given that demographic is KSI and Logan Paul’s heartland.